Consumption data today is one of the largest commodity. Companies that buy consumer data as prospects for increased sales. Most companies have fallen into the fact that they could get other companies to do their donkey work for them and society as a result of lead generation is born. This is a huge and competitive market and that's not good.
So how does it work? expert data consumption lead generation products through a study of the lifestyles of consumers. a lot of information about potential customers who want to hear from you accumulate. This is referred to as consumption data.
So far so good. potential consumers happy to be informed about the products or services that would really consider buying, happy lead generation company, as they now have customer data and external companies or happy shoppers when buying these great sales opportunities. Everyone wins .... .... or not?
As mentioned before the consumer data is big business and a lot of companies that buy, but many of them have also cheated. One important way is when buyers duped into believing that their data only when actually sold back together for another company or companies.
Another way some lead generation companies are unethical is to provide exclusivity for a period (usually 3 months), but then sell the data before three months is up.
Unfortunately for the global industry lead generation there are many ethical lead generator out there puts a bad name for companies that sincere and honest that exist - companies that use ethical data.
So far, this does not really have the body responsible for controlling the use of consumer data, but it must be because data are more valuable, especially in this time of recession when some first generator unscrupulous trying to milk more and more benefits personal data of customers and sales opportunities by lying about exclusivity, and which offer not stick to the timeline.
There are times when it is okay to sell the data to more than one company and that is if the buyer was aware beforehand. Often in these cases, data consumers will be cheaper, and companies with low budget this might be a better choice.
Consequently, there are different categories of data:
The use of the first data
The second usage data
using data party
Some companies prefer to buy recycled consumer data at low prices. They buy in volume and put in a call center marker.
Now here is the ethical transparency.
So the most important thing for buyers is to first find a good lead generation business reputation; So make sure you receive the category of consumer data they want, and if it is the first use of the data, to ensure their third game that data exclusivity relate not only to exclusive data because the information does not have to be voluntary; and finally, the buyer must obtain transparency and contract agreements.